• Stuart McCoyStuart McCoy, 6 months ago

    It's ultimately the purview of the marketeer but they definitely should consider any input designer might have. Far too many marketeers want to be the designer and art direct their projects into hell. Most of the time I get to the point where I just say fuck it (to myself of course), "what do you want?", and just do that.

    4 points
    • Anna Becerra, 6 months ago

      The familiarity of this comment is eerie. The worst part is even after they screw the "art directing" part, sometimes it's the design work that falls short.

      0 points
      • Stuart McCoyStuart McCoy, 6 months ago

        It's the art directing that kills the design. I can't tell you how many times I've started a project with good intentions only to have to sacrifice good design to keep a client happy. You can only do so much. When they say to do something a certain way, regardless of how bad it might look, you have to do it that way, hence my fuck it and move on attitude.

        1 point