• James O., 4 months ago

    I'm curious to see if you did qualitative research to understand what might have been wrong with the page before to confirm that some of your changes solved those issues?

    Average time on page doesn't mean that much as you mentioned!

    1 point
    • Szogyenyi Zoltan, 4 months ago

      We know that the metrics presented by us is by no means as extensive as it could've been. What metrics would you suggest would be of more value in such a comparation?

      0 points
      • James O., 4 months ago

        First thing you need to ask yourself is: What's the goal of that page? and then: What's the best way to measure if we reached that goal?

        If I can take a wild guess, I'd assume the goal is to sell the actual template. So conversions would be the main metric you want to measure here.

        Unless you measure that, you won't really know if it's better or worse than before! (ps: I've ran a lot of experiments and we get surprises allllll the time)

        0 points