• LX Lavallee, 12 months ago

    Thanks James! Agreed, the actual food search was below expectations for a big tech company like Uber. It felt more like I was ordering a cab vs actual food...

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    • Elie-Anne Lachance, 12 months ago

      What you just said, Louis-Xavier, is very interesting "...felt more like I was ordering a cab...". Since Uber was initially only a transportation service, maybe they applied the same user experience for UberEats when the experience is actually very different from ordering a car. This marks the importance to make contextual user research and adapt the service to detailed actions users are taking. Good job, Growth Design case studies are always relevant!

      1 point