Looks neat, but who's the target demographic? I'm a director at a magazine and love the idea of adding AR effects to link paper/digital, but I just don't get how I'd implement it for our readers. What's the point of the service if I can't export the AR world or make a self-contained app with the resulting AR? It seems kind of silly to have our readers download the Torch app just to "collaborate" on a composition.
Looks neat, but who's the target demographic? I'm a director at a magazine and love the idea of adding AR effects to link paper/digital, but I just don't get how I'd implement it for our readers. What's the point of the service if I can't export the AR world or make a self-contained app with the resulting AR? It seems kind of silly to have our readers download the Torch app just to "collaborate" on a composition.
Is this just kind of a proof of concept or toy?