I prefer when that is the central job of an app icon, and sometimes logos do this too but the central job of a logo is probably more to be a distinctive symbolic 'sponge' to invest value into over time.
I'd bet that most logos do not convey any significant amount of function/purpose.
I prefer when that is the central job of an app icon, and sometimes logos do this too but the central job of a logo is probably more to be a distinctive symbolic 'sponge' to invest value into over time.
I'd bet that most logos do not convey any significant amount of function/purpose.