A new logo for Unsplash(medium.com)

over 4 years ago from Vlad Solomakha, Product Designer @ Preply.com

  • Jamie Diamond, over 4 years ago

    You know...I'm sure, internally, the goals for a rebrand were quite clear, but in how "simplistic" and "interpretive" their new logo is, you lose any sort of meaningful communication.

    "What is it?"

    If I don't know who this brand is already, this new logo tells me nothing. Nothing in the App Store. Nothing on a billboard, or at an event they're sponsoring. They could just as easily be making water sealant as they could be hosting stock imagery.

    It fails the central job of a logo: telling me what the hell you are.

    0 points
    • Michael CookMichael Cook, over 4 years ago

      I prefer when that is the central job of an app icon, and sometimes logos do this too but the central job of a logo is probably more to be a distinctive symbolic 'sponge' to invest value into over time.

      I'd bet that most logos do not convey any significant amount of function/purpose.

      3 points
    • Account deleted over 4 years ago

      Does Target sell targets? Does Nike sell swooshes?

      7 points
      • Jamie Diamond, over 4 years ago

        Yes, and those brands are also household names that can bank on their name recognition. Unsplash doesn’t really have that outside of a vertical core of creators.

        -2 points
        • Account deleted over 4 years ago

          They weren't when they started. Logos don't have to look like what they represent. I think you're getting logos and icons confused.

          6 points