Why is this trend taking over?

over 4 years ago from Thomas Michael Semmler, UI Engineer. I'm a bit mean sometimes

  • Thomas Michael SemmlerThomas Michael Semmler, over 4 years ago

    so you think this abstracted human shapes - trend is a bit more popular because its easier for designers without a focus on illustrations to create?

    1 point
    • Stuart McCoyStuart McCoy, over 4 years ago

      I do. I'm sure some of the better work is being done by illustrators or designers with more of an illustration background but a lot of the simpler stuff is easy enough to create in a vector app like Illustrator. It's also easy to start with an existing illustration and riff off that style or layout and composition, altering enough to make it unique (well, most of the time anyway).

      2 points
      • Josh Sanders, over 4 years ago

        I doubt anyone is doing this with the sole business/design reasoning of "well, it's cheaper so ya I like this style, let's go with it." Also, this style has been around since the Art Deco era, and perhaps even before that—Simplified forms and expressive colors/shapes are nothing new.

        2 points
        • Stuart McCoyStuart McCoy, over 4 years ago

          I don't believe clients are saying the directly but budgets are shrinking and design firms are looking at new revenue streams and services that can offer that might just keep some clients around longer. A lot of marketing departments see this sort of thing and ask agencies to do the same. Since the style is so simple and doesn't necessarily require the hiring of an illustrator all the better for the budget and what the agency gets to keep in the end. Sure, there are very talented illustrators who elevate this style and do just fine but they are working with much larger brands whose budgets might be small, it's all relative.

          There's a lot of reuse and modifications around this style as well that makes it a nice budget conscience approach as well.

          0 points
      • J Thomas, over 4 years ago

        The point on it being cheaper to copy an existing style makes sense

        0 points