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5 years ago from Philip Lester, CEO @ Dreamten & GiveForms
Unfortunately, Stripe is by far the larger brand and leader in FinTech and Bolt is in a very similar category. I'd look hard at how to differentiate with design unless the goal is to look similar. It's one of the unfortunate realities of not being the leader. Diagonals are a great way to add energy to a site and of course Stripe hasn't invented that motiff, but in your space they definitely own it.
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Its our first time being public, so we tested it out. I personally didn't expect many people to click that. Had 50+ businesses signup for demos yesterday after we launched.
I used to run a design and dev agency -- this stuff is totally counterintuitive to me. But, we've had to adopt to our target demographics.
Also, our old, hidden URL site, had the slanted and similar style for the last 2+ years before Stripe's redesign: https://drive.google.com/file/d/1qM3lAjCdSuTPAU-R9S2THrD83ZdWjxQo/view. It's pretty consistent with our style today.