Looking for logo feedback

almost 6 years ago from Daniel Baldwin, Creative Director + Cofounder @goodhandsdotco

  • Charlie McCullochCharlie McCulloch, almost 6 years ago

    The heart shape works - its a nice idea bringing the warmth together with the hard-edged nature of data.

    I'd say the text needs more refinement though, it doesn't quite gel with the image for me. The kerning could use some attention, and maybe "does" should not be capitalised for easier readability?

    I would also visually anchor the text by making the height consistent with some key element of the heart, like the distance between the bottom of the heart and the point where the two top bits meet.

    As others have said the colour contrast is a little low, particularly "data does" in the version on a white background, and I'd agree that the font choice is a little pedestrian.

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