New Dropbox Brand(dropbox.com)

4 years ago from Eli Schiff, elischiff.com

  • João G., 4 years ago

    Regardless of the terrible choice of typography, layout and color scheme, the thing that bothered me the most was the lack of effort and attention to detail that was put into introducing it, especially on the web spectrum.

    The new dropbox.com homepage feels like it was done the morning before announcing the rebrand. It's such a static layout for a supposedly 'exciting, and vibrant rebrand'. The page simply "appears" followed by the janky—badly timed and eased—slide of the 'Sign In' and 'Sign up' panel. There's no meaningful transitions, the scrolling experience is poor. There is simply no polish to any of it.

    On some of their brand visuals, I can see how it could translate to be something far more exciting, but it feels like they've chosen the worst font out of the family and the worst color combinations out of the scheme. They've should've let the new concept sink in a bit longer and explore it further before making the move.

    0 points