Are notifications a dark pattern?(

over 5 years ago from Andrew Wilshere, Editor at Designlab

  • Dean HaydenDean Hayden, over 5 years ago

    Yes. Facebook messenger always has a little red dot telling me that notifications are off. Yes, you are correct, that is my preference so stop telling me to action something I don't want to.

    One of many examples, from LinkedIn to every single hotel / holiday site. It preys on a sense of being left out and urgency, two human traits that marketeers and sales people have been taking advantage of since the inception of advertising.

    0 points