Intercom Messenger(

over 4 years ago from Geoffrey Keating, Intercom

  • Mitch Malone, over 4 years ago

    I think Intercom's Messenger product is focused on helping companies activate new customers. For startups who don't have a lot of customers, this is job possible to do with a human—Intercom just makes that job easier by connecting you at the right moment. For larger companies, there are scaling issues with this kind of human interaction; you have to hire and train a lot of people to do this work.

    So I think there are some basic marketing requirements that make Intercom Messenger valuable but at a certain point it might not be. For Intercom, this might be ok; they have other products that are useful no matter what size you are. I'm sure one of their KPIs is making sure companies of a certain size sign up for these other products.

    0 points