Centered Logos Hurt Website Navigation(nngroup.com)

over 4 years ago from Sam Solomon, Product Designer at SalesLoft

  • Dirk HCM van BoxtelDirk HCM van Boxtel, over 4 years ago

    Hopefully, you're all aware of NNGroup's accreditations.

    Hopefully also, you're all aware of what this article says. What they researched.

    Finally, hopefully, you're able to apply this where necessary.

    Read that last line again. Where necessary. Next time you're looking at whether a logo looks pretty top left, or top middle, remind yourself that design is about more than looking pretty.

    This is exactly what UX is. It's a battle over the senses. It's fighting human behaviour. And that includes knowing where people will look for a link to the home page.

    The number of people outright dismissing this article or trying to discredit its merits frightens me. Do you do this with every piece of information you find on the web? Or only when something limits your "freedom as a designer"?

    There are rules. YES, you need to know when to break them. SURE, question everything.

    I just hope your reactions don't mean you're going to outright ignore it. Take it on board. Use it where needed.

    1 point