Centered Logos Hurt Website Navigation(nngroup.com)

over 4 years ago from Sam Solomon, Product Designer at SalesLoft

  • Ethan BondEthan Bond, over 4 years ago

    Sure, here's a counter argument.

    This doesn't actually study "website navigation." It studies how difficult it is to return "Home" and brand recognition.

    There are probably a lot of websites for which one or both of these simply don't matter. More importantly, what if a user's necessity to go "Home" is actually indicative of a navigational design failure? As mentioned in the article, it's the universal "reset." Why do your users need to reset their task?

    Sounds like you might have some navigational problems.

    0 points