This doesn't actually study "website navigation." It studies how difficult it is to return "Home" and brand recognition.
There are probably a lot of websites for which one or both of these simply don't matter. More importantly, what if a user's necessity to go "Home" is actually indicative of a navigational design failure? As mentioned in the article, it's the universal "reset." Why do your users need to reset their task?
Sounds like you might have some navigational problems.
Sure, here's a counter argument.
This doesn't actually study "website navigation." It studies how difficult it is to return "Home" and brand recognition.
There are probably a lot of websites for which one or both of these simply don't matter. More importantly, what if a user's necessity to go "Home" is actually indicative of a navigational design failure? As mentioned in the article, it's the universal "reset." Why do your users need to reset their task?
Sounds like you might have some navigational problems.