Centered Logos Hurt Website Navigation(nngroup.com)

over 4 years ago from Sam Solomon, Product Designer at SalesLoft

  • Arthur BeisangArthur Beisang, over 4 years ago (edited over 4 years ago )

    You're probably right, and I should have tempered my reaction.

    What is bothersome about this study (and many like it) is, the study dismisses the universe of extenuating factors that can go into a design. It ignores how the execution of a design, logo, UI etc. can affect the readability and navigability of the page. It also glosses over the implications this has for mobile, which is a huge miss.

    But most importantly you can't draw the conclusion "Centered Logos Hurt Website Navigation" from this study. You can maybe say "In Some Instances, on Some Platforms, Centered Logos May Hurt Website Navigation", but that's not as good a headline.

    7 points
    • Dirk HCM van BoxtelDirk HCM van Boxtel, over 4 years ago

      What?

      So I shouldn't write an article titled "I love Queens of the Stone Age" because I should have titled it "When the volume is right, and their instruments are tuned properly, and the crowd isn't booing, I am okay with Queens of the Stone Age".

      I mean, they're not WRONG with that title. Navigating to the home page will be harder for a good percentage of people. Thus, it hurts navigation.

      2 points