Centered Logos Hurt Website Navigation(nngroup.com)

over 4 years ago from Sam Solomon, Product Designer at SalesLoft

  • David MolanphyDavid Molanphy, over 4 years ago

    Seems a bit heavy-handed to dismiss the study outright don't you think? The study presents a compelling argument, and without presenting opposing evidence to the contrary, this type of comment seems contradictory for the sake of being contradictory. No value added.

    35 points
    • Arthur BeisangArthur Beisang, over 4 years ago (edited over 4 years ago )

      You're probably right, and I should have tempered my reaction.

      What is bothersome about this study (and many like it) is, the study dismisses the universe of extenuating factors that can go into a design. It ignores how the execution of a design, logo, UI etc. can affect the readability and navigability of the page. It also glosses over the implications this has for mobile, which is a huge miss.

      But most importantly you can't draw the conclusion "Centered Logos Hurt Website Navigation" from this study. You can maybe say "In Some Instances, on Some Platforms, Centered Logos May Hurt Website Navigation", but that's not as good a headline.

      7 points
      • Dirk HCM van BoxtelDirk HCM van Boxtel, over 4 years ago

        What?

        So I shouldn't write an article titled "I love Queens of the Stone Age" because I should have titled it "When the volume is right, and their instruments are tuned properly, and the crowd isn't booing, I am okay with Queens of the Stone Age".

        I mean, they're not WRONG with that title. Navigating to the home page will be harder for a good percentage of people. Thus, it hurts navigation.

        2 points
    • Ethan BondEthan Bond, over 4 years ago

      Sure, here's a counter argument.

      This doesn't actually study "website navigation." It studies how difficult it is to return "Home" and brand recognition.

      There are probably a lot of websites for which one or both of these simply don't matter. More importantly, what if a user's necessity to go "Home" is actually indicative of a navigational design failure? As mentioned in the article, it's the universal "reset." Why do your users need to reset their task?

      Sounds like you might have some navigational problems.

      0 points