Perfect summary of UI vs UX(

over 7 years ago from Luke Murphy, Design Advocate, zeroheight

  • Bevan StephensBevan Stephens, over 7 years ago

    Thank you for this written response.

    I did notice that there we're some usability issues with the dryness of the biscuit and the participant's preference for open mouth eating, causing some dropout at a key stage of the consumption funnel.

    6 points
    • Scott RileyScott Riley, over 7 years ago

      Yes!! I feel if they split the funnel up into smaller steps, introduced some progressive disclosure techniques and a little surprise and delight at the end, maybe a caramel squirt of some kind, they’d not only see conversion rate go through the roof but a marked improvement on activation and, thusly, CLTV!

      3 points
    • Matt StuhffMatt Stuhff, over 7 years ago

      "Consumption funnel" is now my favorite term for someone's mouth.

      Thanks guys!

      0 points