Perfect summary of UI vs UX(

over 7 years ago from Luke Murphy, Design Advocate, zeroheight

  • Scott RileyScott Riley, over 7 years ago

    The biscuit contains essential macro and micronutrients for basic metabolic function which is released into my mouth during the experience of using the interface that is the biscuit, exposing the content of its nutritional makeup through a deliciously smooth chocolate gradient and a tactile, skeumorphic textured base, providing an experience of perfect chewability and a consistent melting transition over time with what feels like a spring-like cubic bezier curve easing out as the two layers mix together, all in all a well designed experience that not only provides fantastic content but surprised and delights along the way with extremely tasteful and well-considered microinteractions.

    Hope that helps!!

    11 points
    • Bevan StephensBevan Stephens, over 7 years ago

      Thank you for this written response.

      I did notice that there we're some usability issues with the dryness of the biscuit and the participant's preference for open mouth eating, causing some dropout at a key stage of the consumption funnel.

      6 points
      • Scott RileyScott Riley, over 7 years ago

        Yes!! I feel if they split the funnel up into smaller steps, introduced some progressive disclosure techniques and a little surprise and delight at the end, maybe a caramel squirt of some kind, they’d not only see conversion rate go through the roof but a marked improvement on activation and, thusly, CLTV!

        3 points
      • Matt StuhffMatt Stuhff, over 7 years ago

        "Consumption funnel" is now my favorite term for someone's mouth.

        Thanks guys!

        0 points