• Jonathan ShariatJonathan Shariat, over 7 years ago (edited over 7 years ago )

    Agreed. If you are a customer and care about the brand, you are entitled to your opinion of it.

    That opinion might change too. Over time a logo might grow on you again. Logos are containers for brands. When a logo changes in a dramatic way it looses what it had and starts fresh.

    What hes reacting to, and we should stay away from is declaring it "bad" or "good". You can say you don't like it and why, but we should avoid declaring it a failure right off the bat.

    Its just like any design critique. We should approach offering our thoughts in meaningful ways whenever possible. In the least it will keep us fit for our real critiques at work.

    3 points