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Not seeing the brief doesn't make something immune from criticism. Criticism is cheap to produce, and it's healthy.
Totally agree. I think it's less about criticism and more about lobbing verbal hand grenades that aren't constructively adding to the conversation or offering any valuable critique. A type designer is well versed on what good type looks like--and that kind of input is fantastic.
To me, it's more about the unsolicited "here, I made you something better" sort of gut reactions that take none of the constraints in mind. Of course we're going to like what we can art direct better.
Get out of here with your logic, this is DN.
Thank you. This was a great reply.
That said, people appeared to be literally offended by the Uber branding. That is worthy of criticism as well.
Not everything that's cheap to produce is healthy or good for you, lazy criticism included.
Not everything cheap is bad. Not everything lazy is bad. Critics are doing FREE WORK.
It's also INCREDIBLY easy to filter out poor criticism.
I like how Oliver Reichenstein puts it: embrace negativity. Source: https://vimeo.com/102343006 (a talk about Information Entropy)
Agreed. If you are a customer and care about the brand, you are entitled to your opinion of it.
That opinion might change too. Over time a logo might grow on you again. Logos are containers for brands. When a logo changes in a dramatic way it looses what it had and starts fresh.
What hes reacting to, and we should stay away from is declaring it "bad" or "good". You can say you don't like it and why, but we should avoid declaring it a failure right off the bat.
Its just like any design critique. We should approach offering our thoughts in meaningful ways whenever possible. In the least it will keep us fit for our real critiques at work.
Most of the Uber criticism amounts to "he isn't a designer!" -- How is that healthy?
MOST? You mean, the most you've seen in the design industry on twitter/medium/designer news?
Pretty small slice of the pie don't you think?
The author wasn't talking about criticism so much as the knee-jerk "verbal hand grenades" as Justin Mezzell put it.
People are entitled to their opinion, of course, and criticism can be healthy, of course, but unfortunately a lot of people have problems when it comes to the way they express their opinion. I think that's what the author is referring to. At the end of the day, as a designer you have to be able to take critique, but you absolutely should not have to take rudeness along with it.
Eh, that disclaimer was recently tacked on at the end of the article, probably after this DN thread came to be. Critique or "verbal hand grenades" were not part of the essay. The author wrote a weak piece of satire, pussyfooting around the real issues.
"but you absolutely should not have to take rudeness along with it."
Getting your soiled underwear in a knot over it doesn't do shit.
Thank you for your open, honest critique of my work, Pasquale. Always a pleasure!
You're welcome Justin.
Feel free to take my opinion and make use of it, or discard it if you like. Don't even worry about cutting me some shares if your company IPOs for dozens to billions of dollars. This one was on the house.
Haha, well played.
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