I think this is a great idea. Well done Ben! I think there's many brands this would be a good fit for. Essentially it's similar to a designer showing a concept to a client, and the client deciding if it fits their needs well, except this time it's being shown to many clients, and they all get the chance to buy.
Forgot to add that there's many business models that can work for design and branding. It doesn't always have to entail a long winded wordy brief and many meetings. Also, this could be seen as a starting point, rather than a destination.
I think this is a great idea. Well done Ben! I think there's many brands this would be a good fit for. Essentially it's similar to a designer showing a concept to a client, and the client deciding if it fits their needs well, except this time it's being shown to many clients, and they all get the chance to buy.