• Justin EdmundJustin Edmund, over 10 years ago

    A brand is useless without a designer to implement and extend it.

    A brand is also a lot more than a collection of visual elements and implementations.

    While as an experiment this is fine, but it becomes extremely dangerous for the design community if we begin to accept that selling our ideas wholesale to the highest bidder is okay. In all likelihood, the "entrepreneur" will not be able to do them justice without the creator's guidance. That's why in-house designers are important.

    That about sums up my thoughts on it without turning this into a long diatribe.

    1 point