↵

Hessian — A brand for sale by Ben Pieratt (hessian.tv)

over 10 years ago from Keenan Cummings

  • Ben PierattBen Pieratt, over 10 years ago

    FWIW I put up some thoughts about Hessian on my blog:

    http://blog.pieratt.com/post/42024943625/some-reasoning-behind-hessian

    5 points
    • Guilherme CartaxoGuilherme Cartaxo, over 10 years ago

      This is very interesting Ben!

      There's a subversive undertone in the act of selling a brand without a product that really makes me think about conceptual art.

      1 point
    • Justin EdmundJustin Edmund, over 10 years ago

      A brand is useless without a designer to implement and extend it.

      A brand is also a lot more than a collection of visual elements and implementations.

      While as an experiment this is fine, but it becomes extremely dangerous for the design community if we begin to accept that selling our ideas wholesale to the highest bidder is okay. In all likelihood, the "entrepreneur" will not be able to do them justice without the creator's guidance. That's why in-house designers are important.

      That about sums up my thoughts on it without turning this into a long diatribe.

      1 point