• Jibran KutikJibran Kutik, over 10 years ago

    I would disagree that this is similar to a typeface. A typeface makes up an element of a brand, but is always a part of a more cohesive branding effort.

    This is defining the brand before defining what the brand stands for. Even a custom typeface is designed after the brand is defined.

    1 point
    • Kristy TillmanKristy Tillman, over 10 years ago

      You can easily cannibalize the visual elements. The brand is a kit to be used altered in some or in part as the end user sees fit.

      0 points