Take a look at the 5-10 sites you visit daily/weekly.
I bet NONE of them look very similar at all.
Whilst I agree with the article somewhat, it's only analysing a very thin slice of the total content out there. Common content types will be better supported by common design patterns.
Take a look at real life - it's the same deal. Cars generally have 4 wheels and an engine. Houses generally have walls, windows and a door.
Design too far beyond the function it was intended for and it's usually unusable.
Task for you all:
Take a look at the 5-10 sites you visit daily/weekly.
I bet NONE of them look very similar at all.
Whilst I agree with the article somewhat, it's only analysing a very thin slice of the total content out there. Common content types will be better supported by common design patterns.
Take a look at real life - it's the same deal. Cars generally have 4 wheels and an engine. Houses generally have walls, windows and a door.
Design too far beyond the function it was intended for and it's usually unusable.