Yes it is agreeable, to me at least, that the web design has fallen into somewhat boring state. I've recently been tasked to make a marketing website for Saas product and I instantly pictured how it would look and designed that way. The thing is everytime I look at the other websites that have similar design, I liked the design because it works. It just helps me to understand the product/service better without getting caught up with the surface design of the website. At the end, it's the quality of service/product that sells, not the design and we as designer want to make sure that the web communicates with the audience as easily as possible. The audience out there wouldn't think 'I don't like this website because it looks same as others'. ... or would they? Haha, I can't even conclude my point well :(