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Hessian — A brand for sale by Ben Pieratt (hessian.tv)

over 10 years ago from Keenan Cummings

  • Kristy TillmanKristy Tillman, over 10 years ago

    Its interesting my gut reaction is to hate it because it goes against everything we think about how to build a brand, but I will spend some time with it before drawing a conclusion.

    1 point
    • Kristy TillmanKristy Tillman, over 10 years ago

      Now that I think about this a bit more this feels very much like buying a typeface....

      0 points
      • Jeffrey KamJeffrey Kam, over 10 years ago

        Except only 1 person can buy it. Which, when I think about it, is kinda awesome. I've seen limited quantity typefaces.

        1 point
      • Jibran KutikJibran Kutik, over 10 years ago

        I would disagree that this is similar to a typeface. A typeface makes up an element of a brand, but is always a part of a more cohesive branding effort.

        This is defining the brand before defining what the brand stands for. Even a custom typeface is designed after the brand is defined.

        1 point
        • Kristy TillmanKristy Tillman, over 10 years ago

          You can easily cannibalize the visual elements. The brand is a kit to be used altered in some or in part as the end user sees fit.

          0 points