AMA: Scott Belsky, Behance/Adobe/99U, and Investor

over 5 years ago from Scott Belsky, Founder/CEO, Behance & VP Products, Adobe

  • Maxime Leroy, over 5 years ago

    Hi Scott. Thanks for taking the time to do this AMA today!

    I have been following Behance's story for a few years now, and I've always been curious about one thing: How, Why and When did you and your team decided to build products like the Action Method notebooks, to launch 99U online magazine, to organize the 99U conference and recently to print the 99U Quarterly magazine. How did these products or experiences contribute to the main Behance Network?

    Would you recommend this strategy for other companies?

    Thanks, Maxime

    0 points
    • Scott Belsky, 5 years ago

      Indeed, our first creation back in 2006 was a line of paper products designed to help creatives be more productive. Strange roots for a technology company, huh? But for us, it made complete sense. We wanted to build a company that was mission centric and medium agnostic. Behance was founded to help connect and organize the creative world and empower people to make their ideas happen. In the early days, we were willing to create any type of product, service, or experience that helped fulfill this mission, regardless of the medium.

      Over the years, as we have focused more on the Behance network (the technology), we have preserved efforts like 99U. Enhancing the prospects of creative careers through Behance can only go so far without educating creative people on how to manage clients and scale themselves as businesses.

      No doubt, this was a "long game" in our business plan. Not sure I would recommend it for start-ups. Admittedly, it may have diluted our energy in the early days. But it yielded a better brand and a broader impact that has paid dividends over the years.

      1 point