AMA: Scott Belsky, Behance/Adobe/99U, and Investor

over 5 years ago from Scott Belsky, Founder/CEO, Behance & VP Products, Adobe

  • Scott Belsky, over 5 years ago

    The short answer is, we LOVE the process of developing the 99U identity every year, and there's something special about the smell and feel of beautifully printed conference collateral that we cannot resist. So, I guess it is something we do for ourselves and to enrich the physical experience of 99U for the attendees.

    1 point
    • jonathan bowdenjonathan bowden, over 5 years ago

      Yeah, coming from a traditional design perspective, I also really love printed material. But for something so short lived, it seemed like a huge waste of trees. But, take that for what it's worth...

      0 points
      • Scott Belsky, 5 years ago

        It enriches the experience and its a small run (and recycled paper). But I hear you. The other thing I notice (at least when I attend conferences with apps), is so many people never bother to download and look through them...

        0 points