AMA: Scott Belsky, Behance/Adobe/99U, and Investor

over 5 years ago from Scott Belsky, Founder/CEO, Behance & VP Products, Adobe

  • jonathan bowdenjonathan bowden, over 5 years ago

    Hi Scott! Big fan of yours, and I met you randomly at SXSW 2011 waiting in line for something. I also attended my first 99u this year, and really enjoyed it. Question though, why did you guys not have an app, instead of all the printed conference material? The materials were all really well designed and produced, but an app could have been much more efficient, and change on the fly? If you need one designed and built for next year, just let me know!

    0 points
    • , over 5 years ago

      The short answer is, we LOVE the process of developing the 99U identity every year, and there's something special about the smell and feel of beautifully printed conference collateral that we cannot resist. So, I guess it is something we do for ourselves and to enrich the physical experience of 99U for the attendees.

      1 point
      • jonathan bowdenjonathan bowden, over 5 years ago

        Yeah, coming from a traditional design perspective, I also really love printed material. But for something so short lived, it seemed like a huge waste of trees. But, take that for what it's worth...

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        • Scott Belsky, 5 years ago

          It enriches the experience and its a small run (and recycled paper). But I hear you. The other thing I notice (at least when I attend conferences with apps), is so many people never bother to download and look through them...

          0 points