AMA: Scott Belsky, Behance/Adobe/99U, and Investor

over 5 years ago from Scott Belsky, Founder/CEO, Behance & VP Products, Adobe

  • Michael AleoMichael Aleo, over 5 years ago

    Hi Scott, at the risk of asking an inappropriate question, I'm going to ask it anyway out of curiosity: Do you think Behance missed the boat on something that dribbble saw between the cracks and capitalized on in a big (traffic-wise) way? Why is Behance better than dribbble?

    2 points
    • , over 5 years ago

      Hi Michael - I wouldn’t compare Behance to Dribbble, since Behance showcases the full “project” (the full context of the work), while Dribbble focuses on small snapshots. No doubt, anyone can make a good drop shadow or remix assets, not many people can do so in the context of a solving a big problem. Snapshots are a great form of getting feedback, but don’t make up a portfolio in my opinion. Dribbble has certainly filled a need, no doubt. But I think the reason traffic is drastically higher on Behance is that a portfolio of projects tells a story that 400px cannot.

      The other question is around Exclusivity vs. Meritocracy. I see a lot of sites out there that are paid admission, or nomination by a friend only. At Behance, we’ve always believed that our job is to foster a system where anyone has a chance to showcase their work (regardless of who they know) and great work gets the recognition it deserves. In the modern day web, we should tackle the challenge of surfacing quality through community curation and other methods that foster meritocracy (rather than through exclusivity that gratifies the ego, in my opinion).

      3 points
      • Michael AleoMichael Aleo, over 5 years ago

        Thanks for the really insightful answer, Scott. Projects vs snapshots is an interesting way to look at it. Appreciate the reply.

        0 points