AMA: Scott Belsky, Behance/Adobe/99U, and Investor

over 5 years ago from Scott Belsky, Founder/CEO, Behance & VP Products, Adobe

  • Jonathan CourtneyJonathan Courtney, over 5 years ago

    In your excellent Interface Layer article you speak about individual services/apps even brands becoming commoditised. You also conclude that this will lead to the role of the UX/UI designer becoming even more important, but what are your thoughts on UX/UI becoming commoditised too with better and better software to create relatively good interfaces? Do you think it's possible for software to improve enough to allow a low-skilled designer to create amazing experiences?

    P.S. Loved 99U this year, already have my tickets for the next one!

    2 points
    • Scott Belsky, 5 years ago

      I think there is a difference between "relatively good interfaces" and one that is distinguished by ingenuity and constant optimization. Commoditized UI/UX will not make you stand out or enable you to effectively optimize and compete. In the interface layer post, I basically make the case that the success or failure of a product is less about the technology and more the user’s experience of the technology (that's obvious to all of you), and that the most exciting businesses will aggregate and integrate services into common interfaces. The biggest implication of all: Design truly becomes the competitive advantage because the best interface (with the most thoughtful integrations) will win.

      1 point