Site Design: Looks like Slack is A/B testing a new marketing site

over 8 years ago from Adam Wintle, Experienced Product Manager and Maker

  • Adam T.Adam T., over 8 years ago

    It's an easy way to make large changes while still making sure your conversion rates increase. It's hard to go from A -> B with incremental changes. Once they have a winner from this test, you can be sure they will go ahead and A/B test the smaller intricacies.

    10 points
    • Dirk HCM van BoxtelDirk HCM van Boxtel, over 8 years ago

      While I see what you mean, I don't think there's much to be learned other than "A worked better than B" or the other way around.

      You can't really say "having a more personal headline worked better", or draw any other meaningful conclusions.

      2 points