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over 8 years ago from Adam Wintle, Experienced Product Manager and Maker
What happened to selling the innovation, not the product? This approach seems to be the antithesis to Butterfield's 'We don't sell saddles here' article.
The best approach is the one that converts best.
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What happened to selling the innovation, not the product? This approach seems to be the antithesis to Butterfield's 'We don't sell saddles here' article.