ASK— Why is (bank) card design so bad?

over 7 years ago from Dani Sanchez, Senior UX and Product Designer

  • Alexander CollinAlexander Collin, over 7 years ago (edited over 7 years ago )

    If you're thinking of what is actually printed on the cards it feels like it's in the eyes of the beholder.

    While I might prefer the looks of an Amex Black, the avg. bank-customer ~50yr old thinks it's cute with flowers and a bird 'chip, chip-ing' on a chip and would despise an all black one.

    Amex B

    Swedbank card

    1 point