Perhaps try to steer the conversation away from trends and surface concerns, and instead towards what the high level objectives of the project are. From there you can derive your target audience and try to understand their domain, and hopefully agree on a visual language that serves their wants / needs, rather than the client's whims.
Perhaps try to steer the conversation away from trends and surface concerns, and instead towards what the high level objectives of the project are. From there you can derive your target audience and try to understand their domain, and hopefully agree on a visual language that serves their wants / needs, rather than the client's whims.