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Does Originality Even Matter in Web Design?(medium.com)

over 8 years ago from Catalin Cimpanu

  • Floyd WilliamsonFloyd Williamson, over 8 years ago (edited over 8 years ago )

    "Once upon a time, every website looked new and amazing. Designers pushed the limits of what could be accomplished in the browsers we had."

    I don't recall such a time.

    "Users don’t care."

    I would say being original (to a sane extent) does affect users. I understand most users say they could care less about design, but in running live tests on designs, the ones I put much more effort into generally resulted in compliments and even a few smiles. I would say that users care about good original design a lot, but it is more of a subconscious thing.

    3 points
    • Dave CeddiaDave Ceddia, over 8 years ago

      I think you're right. Users do care. It's partly subconscious, but I also think most of them lack the vocabulary to express why they like a design, even in their heads. They think, "Wow, that looks great," and some part of their brain fires in excitement because they've never seen anything like that before. Just because they might not be able to express that feeling in words doesn't mean they don't care, though.

      2 points
      • Floyd WilliamsonFloyd Williamson, over 8 years ago (edited over 8 years ago )

        Exactly. In fact, before getting into design, I would get the same "this is great" feeling, without knowing exactly why. I didnt know about kerning, or color theory, etc.

        0 points